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News and Events

NHTSA Bestows High Ratings on Camry and Tundra

Camry and Tundra are no strangers to the lime light, and this year is no exception.  The National Highway Traffic Safety Administration (NHTSA) recently awarded the 2014 Camry a 5-star overall safety rating while the 2014 Tundra earned a 4-star overall rating.

NHTSA measures frontal, side and rollover crashworthiness as part of its New Car Assessment Program, and the Camry's excellent crash test ratings are what earned the sedan its five stars. 

The Tundra also earned high NHTSA ratings, receiving five stars for its side crash safety test and four stars for its frontal and rollover crash tests, accruing a 4-star overall safety rating.   



Read more about Camry and Tundra's NHTSA ratings.

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Longo Toyota-Scion-Lexus hosts its 7th Annual Earth Day Celebration. Free and open to the public!

The community is invited to join recycling efforts on Friday, April 25th from 9am - 2pm.

Event activities include:

  • E-Waste collection: Bring your obsolete or unwanted electric items, such as microwaves, cell phones, fax machines, etc. Items will be collected and properly disposed by Allan Company.
  •  Paper shredding: Bring your personal documents to be securely shredded, free of charge, courtesy of Southland Shredding. Shredding personal information is a key step that can take help prevent identity theft. 
  • Used Oil Collection: Dispose used motor oil through California's Integrated Waste Management Board's "Used Oil Recycling Program". Most centers will take up to 5 gallons at a time, but in recognition of Earth Day, no limit will be set for this event. 
  • Food and Clothing Drive: Non-perishable food and clothing will be donated to Emergency Resource Center Association which assists families in need in El Monte and surrounding communities. 
  • Book Drive: New or used books and dictionaries collected during the event will be donated to the El Monte Library.  
  • Recycle Your Jewelry for $$$: Bring your broken, unwanted gold, silver, platinum jewelry and other items and you will receive a check on the spot! The Gold Guys will be collecting jewelry, silver tea sets, gold chains, any items you don't want. If you don't know if it's real gold or silver, they will let you know. There is no pressure to sell your items. It's private and security will be on location.

For over a decade, Longo has been employing green business practices such as recycling can, bottles, metal, tires, batteries, and paper, along with the installation of waterless urinals. The company's Rideshare Program rewards its team members for using mass transit, carpooling, walking or biking to work.  

For more information about this event, please contact Brooke Perez,
Environmental Champion at 626-580-1363.


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Sienna named one of the “Best Family Cars” and receives NHTSA’s 5-Star Overall Safety Rating

Impressed with its family comfort and versatility, Kelley Blue Book's KBB.com named the Sienna one of the "12 Best Family Cars" for 2014, and the family friendly minivan also received the National Highway Traffic Safety Administration's (NHTSA's) 5-Star Overall Safety Rating.

KBB.com editors are calling the Sienna "the perfect family car" and referring to it as possibly "the most passenger-accommodating minivan you can buy."

Continuing its list of accolades, the Sienna also received five stars in NHTSA's 5-Star Overall Safety Rating, a program that tests crash protection and rollover safety.

Learn more about the Sienna and these awards here Kbb.com and Safercar.gov.

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Red is the new Black in February



Team Longo is proud to support National Wear Red Fridays throughout February to help raise awareness about heart disease among women.

Every Friday throughout February, Longo Toyota team members will don red attire to show unity for the cause. Longo sells the striking Red Dress Pin for $5 with all proceeds to be donated to the American Heart Association. Every dollar raised from Red Pin sales will be matched by Longo Toyota Scion.

Our Focus - Health, Prevention, Wellness

Longo is also sponsoring a Go Red Campaign Fundraiser in which Longo Team Members and our guests can purchase $1-Red Hearts, $5-Silver Hearts, and $10-Gold Hearts with all proceeds benefiting the Go Red For Women Campaign. Longo will match all donations up to $1,000 throughout February 2014.

Longo Toyota Scion is proud to partner with the American Heart Association for the 4th successive year to fight heart disease.

February is American Heart Month

Heart disease is the No. 1 killer of women in the United States claiming more lives than all forms of cancer combined. For more than 10 years, the American Heart Association has sponsored National Wear Red Day® to raise awareness in the fight against heart disease in women. For more information and education about heart disease and prevention, please visit www.goredforwomen.org

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Toyota Dominates Consumer Reports’ Brand Perception Survey

Toyota widened its lead as the highest-rated automotive brand in Consumer Reports' annual consumer perception survey, The Detroit News reported on Feb. 5. Toyota topped the list, ranking at least 25 points higher than all of its competitors. The magazine's perception scores reflect how consumers perceive each brand in seven buying areas, ranked in the order consumers say are important, including:

  • Quality
  • Safety
  • Performance
  • Value
  • Fuel Economy
  • Design/Style
  • Technology/Innovation.

To read more about the survey, click here.
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ASG Awards Toyota ‘Best All-Around’ and ‘Best Environmental’ Performance Awards

The Automotive Science Group (ASG), an environmental policy consulting group, has awarded Toyota and Scion with several noteworthy accolades. The 2014 Prius v received multiple awards including:

  • Best All-Around Performance
  • Best Environmental Performance (Wagon Class)
  • Best in Class (Wagon Class)


Six other Toyota models were named 'Best 5 All-Around Performance' in their class, including:

To read more about Toyota's ASG awards, click here.

For more information about Scion's ASG award, click here.

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To Delight Car-Buying Customers, Longo Toyota Thinks Big

Edmunds.com, an online resource for automotive information, recently published an article about Longo Toyota. The article describes what makes Longo unique and successful, from the size of the dealership and the guest amenities we offer to Longo's community involvement and the diverse staff who are key to delivering service excellence.

To read the full-length story, please click here.


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Prius Tops Consumer Reports’ 2013 Best Value List

The Toyota Prius took home Consumer Reports coveted Best New-Car Value honor for the second year in a row and was crowned best overall value among all models. Consumer Reports celebrates the Prius for having "outstanding reliability and the lowest estimated five-year ownership costs at 47 cents per mile."

Toyota Motor Sales also has top models in three of the 10 categories on the best-value list.  In addition to taking the top overall ranking, Prius took first place in the compact/subcompact category.  The Avalon Hybrid Limited scored highest among large cars, and the ES 300h was top luxury car. 

Click here for the full list of the best value vehicles.


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Toyota Teen Driver Safety Clinic

In partnership with Toyota Motor Sales, USA, Longo is pleased to host the Toyota "Teen Driver Safety Clinic" on Saturday, January 25, 2014. There are two sessions, 9:30am and 1:30pm.

The 2 ½ hour interactive, non-driving session provides pre-driver and new-driver teens, a beyond basics approach to road safety. The session includes car care tips, coaching techniques and other practical tools in a safe, non-sales environment. Families participate in hands-on activities in class and around the car to promote safe-driving behavior.

The clinic is free to teens and their parents and will be held at the Longo Toyota Campus.  

Register now, space is limited.

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Santa at Longo

Santa is making a photo-opp appearance at Longo Toyota! Bring your family and friends and have your picture taken for free with ole' Saint Nick. We?ll keep you warm with hot cocoa while you wait. We encourage our guests to bring a toy to benefit the CHiPS For Kids Toy Drive.

What: Santa at Longo!

When: Thursday, December 12, 6-8PM

Where: 3534 N. Peck Rd, El Monte, 91731, in front of the Toyota new car showroom


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Kelley Blue Book Names Toyota Best ‘Resale Value’ Brand; Lexus Top Luxury Brand

For the third year in a row, Toyota and Lexus earned top honors in Kelley Blue Book's (KBB) annual Resale Value Awards as best brand and best luxury brand, respectively.  The awards recognize automakers' outstanding achievements in producing vehicles that best retain their value over the first five years (60 months) of new-vehicle ownership. 

KBB also determined the overall Top 10 resale value winners, which includes:  

  •  FJ Cruiser
  •  Tacoma
  •  4Runner
  •  Tundra

In addition, resale value winners in 22 vehicle categories resulted in Toyota, Lexus and Scion models winning an impressive 19 awards by leading or placing in the Top 3 of their respective categories.
 
Read the complete article.


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Longo's Howl'oween Dog Parade

Join us for Longo's first ever Spooktacular Howl'oween Dog Parade. Bring your pets in their spookiest Halloween costumes, and participate in many pet-friendly activities.

 What:   Longo's Howl'oween Dog Parade

When:
  Saturday, October 26, 10am - 2pm

Where:
3534 N Peck Rd, El Monte, 91731 - Located in front of the Longo Toyota Parts Department

Activities:

    -    Dog and Cat adoptions
    -    Dog costume parade
    -    Dog costume contest
    -    Photo booth
    -    Kiss-a-Dog Booth
    -    Goody bags, treats, leashes, pet ID tags and much more!

This event is free and open to the public. To register, please contact Brooke Perez at community@LongoToyota.com or 626-580-1363.

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The Toyota Corolla has been Elevated to “Green Heights”

The Green Car Journal has named the eleventh-generation Corolla a finalist for the 2014 Green Car of the Year award and one of its top 5 Green Cars for 2014. The Corolla also earned the magazine's 'Green Car Product of Excellence' distinction. Finalists were selected for "their achievements in raising the bar in environmental performance." One selection factor is the model's availability to the mass market, giving it the potential to make a real environmental impact.

The Green Car of the Year will be announced at the L.A. Auto Show, Nov. 20-21, 2013.



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2014 Corolla Earns Top Safety Pick Award from IIHS

The all-new redesigned 2014 Toyota Corolla achieved "good" ratings in the Insurance Institute for Highway Safety's tests for occupant protection in four of five evaluations, achieving a Top Safety Pick rating.
IIHS evaluates vehicles for performance in a:

          1.    moderate overlap front crash
          2.    side impact
          3.    roof strength/rollover
          4.    head restraints & seats/rear impact
          5.    small overlap front crash

For the fifth test, the 2014 Corolla earned a marginal rating.  The institute added this new test last year to try to replicate what happens when the front corner of a vehicle strikes another vehicle or an object.

To read all the details on the Insurance Institute for Highway Safety's tests, visit http://bit.ly/19kFTU8.

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Penske Racing Gear On Sale at Longo

Attention: Race Fans!  Here's your chance to get Penske Racing gear before the MAVTV 500 IndyCar Race at Auto Club Speedway in Fontana on Saturday, October 19th!



What: Team Penske Racing Merchandise Trailer at Longo Toyota

When: Tuesday, October 15, 2013, 8:30am-3:30pm

Where: 3534 N Peck Rd, El Monte, 91731 - Penske Racing Trailer will be in front of the Longo Toyota Parts Department

Available to purchase:
Penske IndyCar and Nascar driver products including apparel, diecast cars, novelties, and much more are available to purchase.
 

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Toyota Teen Driver Safety Clinic

Toyota is offering a free "Teen Driver Safety Clinic" for teens and their parents at Longo Toyota on Saturday, October 5th. This 2.5-hour interactive, non-driving session provides both pre-driver and new-driver teens, as well as their parents, a beyond basics approach to road safety. It includes car care tips, coaching techniques and other practical tools in a safe, non-sales environment. Families participate in hands-on activities in class and around the car to promote safe-driving behavior.

Register now, space is limited.

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Toyota Avalon Hybrid, Lexus ES and RX 450h Win 2013 ‘Ideal’ Vehicle Awards

When it comes to listening to customers and using the information to develop new vehicles, the Toyota Avalon Hybrid, Lexus ES and RX 450h are the best in their segments, according to AutoPacific's 2013 Ideal Vehicle Awards.

The study surveyed 52,000 owners who were asked what changes they would make to their car or truck. The winners had the least amount of changes across 15 key vehicle attributes. 

"These awards can give car shoppers a great head start finding cars and trucks that have best satisfied their friends, neighbors and other buyers like them," said George Peterson, President of AutoPacific.

Read the official press release http://bit.ly/16NWt9X

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Longo’s Summer Movie Series Wraps Up with Despicable Me

Before Despicable Me 2, there was Despicable Me. Watch the original (again) as criminal mastermind Gru transforms from superbad to superdad in this Universal animated feature film.

Free and open to the public, doors open at 7pm, and the movie starts at approximately 8:30pm. This is outdoor seating, under the night sky, so bring your blankets and chairs.

Food from charity partners will be sold, games will be played, and raffle prizes will be won.

Seating is limited to the first 300 who RSVP. 

What: Free movie screening of Despicable Me  

When: Friday, August 16, 2013

Where:
3534 North Peck Road, El Monte CA, 91731

How: Reserve your spot and contact Community@LongoToyota.com or 800-579-9586.

Details:  
- Free to the public
- Local schools/charities will be selling food and drinks for fundraising
- Games and Raffle prizes
- No alcohol

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Toyota Launches All-New Redesigned 2014 Corolla

The all-new 2014 Corolla was revealed in dramatic style on June 6th showcasing the car's exciting new look. With dramatically amplified elements of style, design, quality and craftsmanship, the 2014 model builds on the stellar Corolla reputation for reliability, efficiency and function.

Corolla's exterior style takes your drive to the next level with LED headlights and available features including a rear deck spoiler, 17-inch alloy wheels and moonroof. And all-new interior technology raises the bar with available Entune Premium Audio with Navigation and App Suite, fluid dashboard, and standard Bluetooth technology. The 2014 Corolla is set to land at Longo in late summer.

Watch the 2014 Corolla reveal.


 
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Enjoy Summer Nights at Longo's Free Summer Movie Series

Marvel's all-star studded superhero film The Avengers is one for the ages.  Watch the action (again) as superheroes like Iron Man, Captain America, Hulk, and Thor take on Lotki in attempts to save the Earth.

Join us Friday, July 19, for the action packed feature. Free and open to the public, doors open at 7pm, and the movie starts at approximately 8:30pm. This is outdoor seating, under the night sky, and guests are encouraged to bring blankets and chairs.

Food from charity partners will be sold, games will be played, and raffle prizes will be won.

Seating is limited to the first 300 who RSVP. 

What: Free moving screening of The Avengers  

When: Friday, July 19, 2013

Where: 3534 North Peck Road, El Monte CA, 91731

How: To RSVP, contact Community@LongoToyota.com or 800-579-9586. Limited to the first 300 people who register.

Details:  
- Free to the public
- Local schools/charities will be selling food and drinks for fundraising
- Games and Raffle prizes
- No alcohol




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Camry Wins its Segment in 2013 J.D. Power and Associates Initial Quality Study

The Toyota Camry, America's top-selling car for the past 11 years, is ranked the number one midsize car in the 2013 J.D. Power Initial Quality Survey.

The annual survey measures problems experienced in the first 90 days of ownership. The current generation Camry, introduced as a 2012 model, features a contemporary design, upgraded interior, a 40-mpg hybrid model and an array of features that consumers like.

Read the article here.


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Longo’s 2nd Annual Summer Movie Series Returns

The Longo Summer Movie Series is back! Free, and open to the public, we're kicking it off with Family Night on Thursday, June 21st, featuring Disney's animated movie, Wreck It Ralph.

Doors open at 7pm, and the movie starts at 8:30pm. This is outdoor seating, under the night sky, and guests are encouraged to bring blankets and chairs.

Food from charity partners will be sold, games will be played, and raffle prizes will be won -- a fun way to enjoy the first night of summer with your family!

Seating is limited to the first 300 who RSVP. 

What: Free moving screening of Wreck it Ralph  

When: Friday, June 21, 2013

Where: 3534 North Peck Road, El Monte CA, 91731

How: To RSVP, contact Community@LongoToyota.com or 800-579-9586. Limited to the first 300 people who register.

Details:  
- Free to the public
- Local schools/charities will be selling food and drinks for fundraising
- Games and Raffle prizes
- No alcohol


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KBB.com Names Toyota Prius v and Avalon “Best Family Cars of 2013”

Kelley Blue Book named the Prius v and Avalon "Best Family Cars of 2013". The Prius v and Avalon scored high in categories like safety, roominess, comfort and value. 

Ranked 3rd in the top ten, KBB editors said:  "Let's say you love Toyota vehicles and want the exceptional fuel economy of a hybrid, but the standard Prius just isn't big enough. Then consider the 2013 Prius V, which comes jam-packed with all the Prius-ness you crave while also offering roughly 50 percent more cargo space. Yes, plus-sizing the Prius cuts combined fuel economy from 50 mpg to 42 mpg, but among family-friendly vehicles the Prius V remains a mileage champ."

The Avalon came in sixth place for its luxury features and fuel economy. An excerpt from KBB states, "Renowned for its spacious interior quarters, abundance of luxury features and sofa-soft ride, the fully redesigned Toyota Avalon can now add "high style" to its list of highlights. In addition, laudable fuel economy coupled with an exemplary reputation for reliability and quality make the 2013 Avalon a smart buy for today's value-conscious family."

KBB.com's annual list is aimed at helping families find the right vehicle that includes something for every member of the family. To view the complete list of family friendly cars, visit http://bit.ly/12EntXm.


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Consumer Reports Ranks Toyota Vehicles Among Top 10

Consumer Reports released their latest Satisfaction Survey rankings of vehicles which scored  90-points or more out of a total score of 100. Two Toyota models made the list, the Camry Hybrid XLE and the Camry XLE (gas model). The Camry Hybrid XLE with a total score of 93 ranked fourth on Consumer Reports' list.

New York Daily News, the reporting publication, comments on the achievement of the Camry Hybrid XLE, "The Toyota Camry Hybrid has all the safety features (and ultra-safe styling) you'd expect from America's perennial best-selling sedan, coupled to impressive economy estimates of 40-mpg city/38-mpg highway."

To view the complete list of vehicles, visit http://nydn.us/ZYa6iF .

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Longo Toyota Named Women's Choice Award Winner by Women Certified

For the 2nd successive year, Longo Toyota has been named Women's Choice Award winner by Women Certified for consistent delivery of  outstanding sales and service experiences.

Women Certified, a leading consumer advocacy group, surveyed female Longo guests who gave Longo Toyota over a 95% approval rating, one of the highest rankings among the various industries that Women Certified surveys.
 
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Prius Plug-In and Avalon Hybrid named “10 Best Green Cars of 2013” by Kelley Blue Book

Kelley Blue Book's KBB.com compiled a list of the "10 Best Green Cars of 2013" to give consumers a roadmap of hybrid vehicles that offer the best MPG or alternative fuel options. The Prius Plug-in was named Best Green Car for its combined Environmental Protections Agency (EPA) rating of 50 MPG and its qualification for solo-occupant carpool lane access.

The Avalon Hybrid was also named a Best Green Car for its 40 MPG rating and comfortable design. KBB.com editors noted, "If comfort per gallon were a thing, Avalon Hybrid "might be king."

A complete list of "10 Best Green Cars of 2013" can be found at http://bit.ly/11Cd4f7.


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Longo Toyota's Earth Day Celebration

Longo Toyota is hosting its annual Earth Day Celebration. Open to the public, the day's activities include: free shredding of paper documents, e-waste collection, used motor oil recycling, and clothes and food collection for various charity groups.

Looking for extra cash? The Gold Guys will be at Longo to buy your unwanted or broken gold, silver, platinum jewelry items. The Gold Guys will donate a portion of the proceeds to the El Monte Emergency Resource Center.  Get some cash while helping a good cause!
 
What: Earth Day Celebration

When: Friday, April 26, 2013, 9am-3pm

Where: 3534 North Peck Road, El Monte, in the Guest Parking area in front of AAA.

Details:
  • Paper Shredding, 10 am - 2 pm Shred confidential documents for protection against identity or information theft.
  •  The Gold Guys "Recycle Your Jewelry for $$$" The Gold Guys will trade you $$$ on the spot for unwanted or broken gold, silver, platinum jewelry items.
  • E-Waste Collection Bring broken or unwanted electronics (cell phones, TVs, microwaves, etc.) We cannot recycle large appliances (refrigerators, dryers, etc.) 
  • Clothing and Food Collection for Emergency Resource Center  Donate usable appliances, china, silverware, towels and non-perishable food for families in need.
  • Recycle Used Motor Oil Drop off your used motor oil at Longo for easy, safe disposal.
 
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Longo Toyota Parts Expo

The Longo Toyota Parts Department is hosting a Part Expo on Saturday, April 20th featuring OEM Audio, Dealer Tire, Beat Sonic, Line-X, Spyder and much more! Take advantage of great discounts and special giveaways. Live music, Kogi and FluffIce food trucks will serve up tasty treats between 11am-2pm.

What: Longo Toyota Parts Expo

When: Saturday, April 20, 2013, 9am-2pm

Where: 3534 North Peck Road, El Monte, in front of the Parts Department




 

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Toyota Tops Car Brands in U.S Consumer Perception

Toyota topped the annual U.S. consumer brand perception survey. The survey, which is conducted by Consumer Reports, is based on how consumers perceive various automotive brands in seven categories: quality, safety, value, performance, design, technology and green attributes. Toyota took the top spot with an overall score of 133, an increase of 11 points over last year's score. Read the complete article and brand listings.

 
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Toyota Prius- #1 Best Selling Car in California

The Toyota Prius is the best-selling car in California, the largest automotive market in the United States. Based on registration data from Experian Automotive, Toyota sold over 60,000 Prius vehicles in 2012, 78% more than the previous year. 

Toyota continues to remain  the industry leader with two of the top-selling models, the Toyota Camry,  the #1 sedan in America and now the Prius. Read the complete article.

  
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