Paul Dalusong, who works in our Business Development Center (BDC), has a very cool hobby/side project. Ever since he was a kid, Paul has been collecting and playing with Hot Wheels, but he soon developed a talent for customizing them. Starting with a ’82 Pontiac Firebird Trans Am (from the TV series, Knight Rider) 1:64-scale diecast that was a little ‘off’ in color, he…

They say change begins within, and for actress, Mena Suvari, living a cruelty-free lifestyle not only involved adopting a vegan diet, but also doing her part to help save the environment, by saying “bye bye” to gasoline. With the help of Energy Independence Now (EIN) and Toyota, Mena has gone zero emissions by getting behind the wheel of the hydrogen fuel-cell Mirai. After returning her gas-powered…

When it comes to ultra-fuel-efficient Toyota vehicles, your choices have been limited to the Prius lineup and Mirai hydrogen fuel cell—that is, until now. The 2020 Toyota Corolla LE Hybrid sedan comes in right at the departure of the Prius C, the original entry-level Toyota hybrid (though we’d be hard-pressed to label this its replacement), and marks the first time a hybrid has been made available…

If you live in Southern California, chances are you may not know what a Toyota Mirai is, since it can be easily mistaken for one of its fuel saving siblings, the Toyota Prius. Aside from looks, the Mirai is Toyota’s first hydrogen fuel cell electric vehicle, which has technology that combines oxygen with hydrogen to produce safe and clean electric power—its only emission: water…

The Toyota Los Angeles Region recently announced Longo Toyota as the recipient of the 2018 President’s Cabinet, President’s Award and Board of Governors awards, which represent the most prestigious of all Toyota awards and recognize excellence in sales, customer satisfaction and customer retention. For us to win all three awards is an especially special honor, and we thank every team member for playing a critical role…

As we await the arrival of the 2020 Toyota Corolla Sedan at Longo Toyota, we put together a comprehensive list of each trim level to showcase all of the standard and available options you can choose from. Because, when we say there are lots of features, we mean it. Whether you’re a first-time buyer/driver who simply needs a vehicle to get from point A to point B…

At Longo Toyota, we offer a great way of giving back to our guests after making their vehicle purchase: the Longo Rewards Program. As one of the few dealerships offering a rewards program, simply participating gives you the benefit of accruing points for every dollar you spend with our Service department that are good towards saving on future services. Here’s how it works: Earn enough points for a…

For true Toyota enthusiasts, nothing celebrates adventure more distinctly than the Land Cruiser. After sixty years in production, this iconic SUV is ready to go places only your Instagram feed has dreamed of, and later this year, a special 2020 Land Cruiser Heritage Edition is being released with exclusive design features that honor its progress…

In effect as of January 1st, 2019, vehicles sold in California by licensed dealers and lessor-retailers—like Longo Toyota—are required by law (Assembly Bill 516) to display a DMV-issued temporary paper license plate or permanent license plate. This is to crack down on drivers who’ve evaded tolls by not attaching their permanent license plates to their vehicle, and to also assist law enforcement and parking/toll agencies in safely identifying vehicles driving without…

In a recently published study by iSeeCars.com, Toyota once again topped the list of the top 15 vehicles that original owners keep for 15 years or more, after analyzing more than 750,000 cars from model years 1981 through 2003 in 2018 to determine which cars are most likely to be kept. Japanese brands dominated across the board, with Toyota holding 10 spots…