At Longo Toyota, we offer a great way of giving back to our guests after making their vehicle purchase: the Longo Rewards Program. As one of the few dealerships offering a rewards program, simply participating gives you the benefit of accruing points for every dollar you spend with our Service department that are good towards saving on future services. Here’s how it works: Earn enough points for a…

For true Toyota enthusiasts, nothing celebrates adventure more distinctly than the Land Cruiser. After sixty years in production, this iconic SUV is ready to go places only your Instagram feed has dreamed of, and later this year, a special 2020 Land Cruiser Heritage Edition is being released with exclusive design features that honor its progress…

In effect as of January 1st, 2019, vehicles sold in California by licensed dealers and lessor-retailers—like Longo Toyota—are required by law (Assembly Bill 516) to display a DMV-issued temporary paper license plate or permanent license plate. This is to crack down on drivers who’ve evaded tolls by not attaching their permanent license plates to their vehicle, and to also assist law enforcement and parking/toll agencies in safely identifying vehicles driving without…

In a recently published study by iSeeCars.com, Toyota once again topped the list of the top 15 vehicles that original owners keep for 15 years or more, after analyzing more than 750,000 cars from model years 1981 through 2003 in 2018 to determine which cars are most likely to be kept. Japanese brands dominated across the board, with Toyota holding 10 spots…

Uber or Lyft drivers who don’t have regular access to a vehicle can now look to Animo and Longo Toyota as an alternative driving resource. It’s very easy to do if you’re already setup as a ridesharing or delivery driver on most popular platforms: simply head to Animo’s homepage to start your application process, download their app, and use it as your…

From the main headquarters down to a dealership like Longo, Toyota puts people first. In a new podcast series titled, Toyota Untold, listeners can learn more about the story of Toyota, from its humble beginnings in the loom industry to a company that’s rethinking and redesigning the future of mobility beyond the automobile. Season One features 10 episodes, the first three being available…

Heads up SoCal: If you own a late model Plug-In Hybrid or Zero Emission Vehicle that was purchased on or after January 1, 2017, your green or white HOV sticker will expire on January 1, 2019. That makes this the perfect time to upgrade, by either purchasing or leasing a new Toyota Prius Prime or hydrogen-powered Mirai. And during the Longo December Challenge, we’re offering exceptional deals on both vehicles…

This weekend the 2018 LA Auto Show opens its doors to the public for two weeks, and is the best place to see upcoming vehicle releases and concepts before they reach showroom floors. Toyota debuted several 2019 and 2020 models that speak to consumers who are in the market for a vehicle that either provides fuel efficiency, capability or pure performance…

It’s been a crazy couple of months for Longo Toyota. We pushed hard to finish our Project Tacoma with the help of our partners in time for the world’s largest automotive specialty products trade show known better as the SEMA Show, and we nailed it. What is the SEMA Show exactly? It’s a week-long trade gathering (put on by the SEMA organization, which stands for…

We’re only a couple weeks away from the biggest shopping day of the year; that’s right, Black Friday is almost upon us. And while many are plotting where to camp out for the bargains on new TVs or whatever the shopping malls have in store, we’re taking deals one step further by making them available to you the entire month of November. That’s right; the Longo Black Friday Sale requires no…