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All-New Toyotas at the 2018 LA Auto Show

All-New Toyotas at the 2018 LA Auto Show

This weekend the 2018 LA Auto Show opens its doors to the public for two weeks, and is the best place to see upcoming vehicle releases and concepts before they reach showroom floors. Toyota debuted several 2019 and 2020 models that speak to consumers who are in the market for a vehicle that either provides fuel efficiency, capability or pure performance…

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The Coolest Toyotas from 2018 SEMA Show

The Coolest Toyotas from 2018 SEMA Show

It’s been a crazy couple of months for Longo Toyota. We pushed hard to finish our Project Tacoma with the help of our partners in time for the world’s largest automotive specialty products trade show known better as the SEMA Show, and we nailed it. What is the SEMA Show exactly? It’s a week-long trade gathering (put on by the SEMA organization, which stands for…

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Black Friday Sale All November

Black Friday Sale All November

We’re only a couple weeks away from the biggest shopping day of the year; that’s right, Black Friday is almost upon us. And while many are plotting where to camp out for the bargains on new TVs or whatever the shopping malls have in store, we’re taking deals one step further by making them available to you the entire month of November. That’s right; the Longo Black Friday Sale requires no…

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2018 SEMA Toyota Tacoma Project Part 3

Longo Toyota Tacoma SEMA Project

The final build phase of the Longo Toyota SEMA Show Tacoma project happens during a time that most car builders commonly refer to as the “SEMA Crunch.” This is where the work goes nonstop, sleep is lost and your limits are pushed in order to complete a vehicle on time. Make a mistake here and things can go wrong quickly. After upgrading our suspension at Eibach, it was…

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2018 SEMA Toyota Tacoma Project Part 2

Eibach Toyota Tacoma suspension

For the second phase of our 2018 SEMA Show Tacoma project, we focused on suspension upgrades—and what better place to turn than Eibach USA? Celebrating 30 years of manufacturing in the U.S., they’ve set the highest standards when it comes to developing performance suspension components for nearly every vehicle on the market. They’ve proven their strength with countless motorsport victories around the world, and…

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2018 SEMA Toyota Tacoma Project Part 1

 

Sema Toyota Tacoma Project

Enthusiast culture is a small, but vital component of Longo Toyota. For some of our team members, having a stock Toyota is great—but a modified one can be even better. A few years back when Scion launched, we established strong roots within the aftermarket community, working alongside different car builders and media to help elevate the brand and show what we could do with a little creativity…

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Team Longo at the 2018 5th Annual Biofreeze Los Angeles Dodgers Foundation 5K/10K Presented by LADWP

Team Longo ready to run

For the first time, Team Longo participated in the 5th Annual Biofreeze Los Angeles Dodgers Foundation 5K/10K and Kids Fun Run Presented by LADWP, which promotes three important pillars: sports and recreation, education and literacy, and health and wellness. Since many team members from both our Lexus and Toyota dealerships are active participants of our own internal wellness programs, we thought it would be a great idea to join this year by running, walking…

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What is the Longo 1,525 Challenge?

Longo Toyota in Los Angeles

If you’ve visited our Sales showroom or looked at our social media recently, you most likely noticed the Longo 1,525 Challenge. Don’t know what that is? You’re not the only one, and without any frame of reference it can seem random—but there is good reasoning behind it...

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