News and Events 2015

 Santa Float coming to Longo

Longo celebrates four years as the host of the City of El Monte's Santa Float. Naughty or nice, come by Longo to see Santa and take a photo with him. This is free and open to the public.

Santa Float Festivities

Thursday, December 17th, 6pm - 7:30pm

3534 N Peck Rd., El Monte, 91731

Event Activities:
  •         Photo shoot with Santa
  •         Pictures available in 20 minutes
  •         Hot Cocoa with marshmallows
  •         Candy Canes
Enjoy the holidays with us.
National Breast Cancer Awareness Month

In support of our colleagues, family, and friends who have survived breast cancer or have been affected by the disease, Longo team members don pink apparel every Friday throughout the month of October. And to match this spirit, we switched our company lanyard color from red to pink.
During October's Breast Cancer Awareness Month, individuals from across the country whose lives have been touched by the disease, wear pink ribbons and clothing to honor survivors or loved ones who lost the battle, and to increase awareness and early detection programs. There are many ways to support breast health education and every effort counts.

In addition to going Pink in October, Team Longo helps the cause through its donation to cancer research, education programs, and support services.


Team Longo Comes Together At the Nautica Malibu Triathlon

While this past weekend marked the last official weekend of summer, Team Longo made it count by participating in the Nautica Malibu Triathlon at Zuma Beach. The two-day event held on Saturday, Sept. 19th and Sunday, Sept. 20th featured 58 competitors sporting dynamic yellow and black jerseys. Team Longo raised $22,747 for Children's Hospital Los Angeles, while the triathlon conjointly raised over $1.31 million for this terrific cause.


For many weeks leading up to the big race, Longo team members vigorously trained with Team Captain/Wellness Coach Alyssa DePompa to physically prepare themselves. Our team competed in the half-mile ocean swim, 18-mile bike ride, and 4-mile run.



In addition to our team members competing in the triathlon, Longo was featured in the sponsor expo area, where guests stopped by our two Longo booths and partook in games, won prizes, and received health tips from Alyssa DePompa. 


Congratulations to everyone who competed in the 2015 Nautica Malibu Triathlon and a sincere thank you to all of our athletes for your involvement. Now it's time to start training for Day at the Beach in Hermosa next month! 

Toyota Changes Its Ways On The 2016 Prius 

There comes a time when something needs to be reborn. For Toyota, that something is the all-new 2016 Prius. Bolder, lighter, and sportier, the Prius is new again. 

The redesigned hybrid was unveiled by descending from the night sky of Las Vegas last week. The dramatic outdoor reveal was staged for more than 350 journalists, guests, and hybrid enthusiasts who enjoyed music, food, and thrilling special effects.

Here are some key highlights for the 2016 Prius:

Completely new exterior design
New platform and rear double wishbone suspension that produces a better connection to the road, providing greater control and feedback in all driving conditions.
Ten percent fuel economy improvement on core models; highest MPG without a plug
Toyota Safety Sense system - a new multi-feature advanced safety package anchored by automated pre-collision braking. 

The 2016 Prius lands at Longo Toyota in early 2016. We will be updating our website with more information in the coming weeks. 

Visit the Toyota Pressroom for more details on the 2016 Prius.

When Life Gives You Lemons, Make Hydrogen Fuel

Turn lemonade into hydrogen fuel? Say what?

"Fueled by Lemonade" is the third online video in Toyota's "Fueled by Everything" series intended at educating consumers about the potential of hydrogen fuel. The campaign is leading up to the arrival of the 2016 Mirai in select California dealerships this October. Longo Toyota is one of the select dealerships.  

The latest video comically centers on several kids struggling with selling homemade lemonade. When a Mirai expert makes her way over to their lemonade stands, she enlightens them on putting the unused quantity to better use. The idea of turning lemonade into a fuel source is a sweet one. Pun intended.


When the Mirai arrives, it will be priced at $58,325, including an $825 destination charge. The five-passenger Mirai is also available for lease at $499 per month with $3,649 due at signing. The lease option runs for 36 months.  

The original article was posted on
Longo Toyota Presents: Parts Expo

Attention DIYers and auto enthusiasts: Join us this Saturday as we host our annual Parts Expo, featuring exclusive deals from our popular vendors such as Beat-Sonic, ITD, REX Motorsports, Arnette sunglasses, Winjet, Ned R. Healy & Company, Inc., OEM Audio, and SmartWax. 

We will have a live DJ on site playing some of our favorite jams.

And for the foodies out there, come on down because everyone's favorite food truck, The Grilled Cheese Truck, will be serving up their legendary Simple Melt, Cheesy Mac, and more, plus gooey desserts such as sinful S'more Melt, Mom's Apple Pie Melt and other sinful treats! 

What: Longo Toyota Parts Expo

When: Saturday, June 13th, 2015, Vendors: 9:00am - 2:00pm, Food Truck: 11:00am - 2:00pm

Where: 3534 North Peck Road, El Monte, CA 91731

Event Details
  • Parts Vendors 
  • Giveaways
  • Special Offers
  • 10% - 50% Off Selected Items
  • Food and Refreshments from The Grilled Cheese Food Truck
  • Live DJ

For more information, please contact the Longo Toyota Parts department at or 1-800-619-8721. 

Toyota Demonstrates Ingenuity in America's Rally Series 

This past May, at the Monster Energy Supercross Championship finale in 
Las Vegas, Nevada, Toyota showcased the brand new RAV4 rally car.This 
entry is a modified version of the 2015 Toyota RAV4 LE. 

What's unique about the unibody-constructed RAV4 is how it will be utilized within 
a professional racing series. Typically, rally cars are based upon manufactured
hatchbacks, but Toyota is shaking the racing industry up by going with a SUV
inspired vehicle. The lighter and leaner design will undoubtedly become quite 
alluring for off-road drivers as it will be immensely effective in handling all 
outdoor racing expeditions.

Son of off-road legend Rod Millen and the winner of the 2014 Baja 1000, Ryan 
Millen will be in the RAV4 driver's seat in various rally races including several 
events associated with the 2015 Rally America 2WD-Open Class season. Ryan 
is also a Longo Toyota guest. (Thanks Ryan!)

"I've driven just about everything Toyota has to offer," said Millen. "And I've been 
very impressed with the RAV4's tight, compact body and smooth handling. I'm 
looking forward to putting it through the paces this season." This won't be Ryan's 
first time behind a Toyota vehicle either. As previously stated above, Ryan took 
home the top prize at last year's Baja 1000 in a Toyota Tundra TRD Pro. With 
Ryan back at the helm for Toyota's RAV4, all eyes will be on car and driver 
throughout the Rally America West Series.  

For more details about the RAV4 rally car, click here.
Longo Celebrates Earth Day 

Join Longo in our annual Earth Day event which is free and open to the public.
What: Celebrate Earth Day

When: Friday, April 24, 9am - 2pm

Where: 3534 N Peck Rd, El Monte, 91731

Event Activities:
  • Paper Shredding
  • The Gold Guys "Recycle Your Jewelry For $$$" Event, 10am-2pm
  • Clothing Drive for the Emergency Resource Center
  • Food Drive for the Emergency Resource Center
  • Electronic Waste Collection
  • Household batteries drop off
  • Eyeglass & Sunglass drop off for Lions Club - Arcadia

For more information, please contact Brooke Perez, Environmental Champion at or 626-580-1363.

Toyota Makes The Cut On Fortune Magazine's Change The World List

Toyota's forthcoming revolutionary car the Mirai is gaining a reputation as a product that may propel the world into a new era of alternative fuel. 

Toyota earned even more praise for the Mirai, coming in at No. 3 on Fortune Magazine's Change the World list, which recognizes 51 companies "that have made significant progress in addressing major social problems as a part of their core business strategy."
In the accompanying article, after praising Toyota's success with the Prius, Fortune lauds the Mirai. 


"In September, Toyota speeds into the unknown once again as it launches the Toyota Mirai, the world's first mass-produced fuel cell vehicle," the magazine writes. "Powered by hydrogen and emitting nothing but drops of water, it could be even more eco-friendly than its electric vehicle peers."
Toyota ranks highest of just three automakers on the list. Ford was No. 42, while Chinese automaker BYD came in at No. 15. The only companies ranking ahead of Toyota are Vodafone and Safaricom at No. 1 and Google at No. 2. 
To see the entire list, just click here. You won't have to scroll down too far to find Toyota's entry.  

Longo's Blood Drive to Benefit Children's Hospital Los Angeles 

Facts from Children's Hospital Los Angeles (CHLA) Blood Drive -

Giving blood isn't something that everyone can do, but it is an important part of providing life during emergency situations. With limited blood supplies, hospitals buy their blood from blood centers, such as the American Red Cross.

Here are some interesting facts:

  • 1 in 7 people entering a hospital needs blood
  • 1 pint is all that is needed to save 3 lives
  • More than 15 million pints of blood are transfused in the U. S. each year
  • More than 40,000 pints of blood are transfused daily in the U.S and Canada
  • Red blood cells can be stored for 42 days
  • Every 2 seconds someone in the U. S. needs blood
  • The whole blood donation process, from registration to snacks takes less than an hour.

Please join us as we host our annual CHLA blood drive.

What:    Longo's 5th Annual CHLA Blood Drive

   Thursday, August 27th, 10am - 3pm

Where:  3534 N Peck Rd, El Monte, 91731 - Penske College Room 3 @ Longo Toyota

This event is free and open to the public. To register, please contact Brooke Perez at or 626-580-1363.

We hope to see you on August 27th.

 Longo's Wags N' Whiskers Pet Adoption

Are you looking for a four-legged friend to join you for walks in the park, jogs around the neighborhood, and stress-free companionship?  Then Longo's Wags N' Whiskers Pet Adoption is a perfect opportunity to fulfill your desire and save a rescued pet at the same time.

According to Discovery Channel's Animal Planet: Rescued pets make the most grateful, loyal and loving pets; they just haven't met the right family yet. Animal Planet, a cable and satellite television channel features education-based TV shows regarding all animals. 
Some interesting facts from Animal Planet regarding rescued pets:

Perpetual gratitude: Your rescue doggie understands and appreciates that living with you is like staying at the Ritz Carlton compared to shelter life. They are happy to have a simple, soft place to lay their head as long as you are near.
They evoke joy and pride: Rescuing a pet and helping save a life fills the heart with pride in knowing you've given a creature a new chance at life, not to mention the unconditional love they give in return.
They possess richness of experience: They've "seen some stuff," therefore are often wiser than other pets.

Event information 

What:    Wags N' Whiskers Pet Adoption
When:   Saturday, August 15th from 9am - 2pm
Where:  Longo Toyota, 3534 N Peck Rd, El Monte, CA

Event activities include:
  •      Photos with you and your pet provided by Hollywood Grooming
  •      Special gift with each adoption
  •      Discounts adoption fees
  •      Raffle drawing every hour and much more

Join us on August 15th.

Toyota Earns Three Spots in Kelley Blue Book's 15 Best Family Cars of 2015

The votes are in and the people have spoken!  Three popular Toyota models, Camry mid-size sedan, Highlander mid-size crossover and Sienna van, have made the list of "15 Best Family Cars" by

Judges for the 15 Best Family Cars were comprised of recruited families and editors from Together, each vehicle evaluation was based on real-life testing and driving, including comfort, safety, child seats, cargo space, rear-seat entertainment, and extra features.

Camry, the best-selling car in America for the last 13 years, received a new design for the 2015 model year.  Toyota went bumper to bumper and floor to roof, changing or re-engineering nearly 2,000 parts, making it the boldest Camry ever.

The 2015 Highlander sets itself apart from its competitors with a distinct balance of style, comfort, performance and utility.  Highlander offers families three powertrain choices, head-turning exterior styling, and a roomy and refined interior with advanced technologies and exceptional utility.

Sienna was refreshed for 2015 with a more expressive exterior design and upgraded interior comfort and styling.  Sienna oozes fun and function as it has something for every member of the family.  Kids enjoy Sienna's Blu-Ray Dual View Entertainment Center while parents easily communicate with them through Toyota's Driver Easy Speak system.  For parental peace of mind, Sienna was named a 2015 IIHS Top Safety Pick +, and is the only van in its segment to offer all-wheel drive.

Mirai Drive Toyota to Fast Company's 'Most Innovative' List

Toyota has been named one of world's 50 Most Innovative Companies for 2015 by Fast Company magazine, recognizing the company's leadership in the development and introduction of hydrogen fuel cell vehicles.
Fast Company writes, "Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers." The Toyota Mirai is the world's first mass-market hydrogen fuel cell vehicle.  Already on sale in Japan, the Mirai will hit  U.S. roads in the fall of 2015.  A four-door, mid-size sedan, it offers performance that fully competes with traditional internal combustion engines - but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle refuels in about five minutes and travels up to 300 miles on a full tank.
Fast Company also named Toyota as one of the most innovative companies in the auto sector, writing: "While other automakers are experimenting with fuel cells as niche vehicles, Toyota is the only one to engineer a global release, making all of its fuel-cell components in house."
The full story appears in the magazine's March 2015 issue, available now on Fast Company's website and on newsstands February 17.

Toyota Tops the IIHS 2015 'Top Safety Pick' Awards

Toyota took home more awards than any other automaker in the IIHS 2015 'Top Safety Pick' Awards, including the most of the Institute's highest honor.

In all, eight Toyota and Lexus vehicles earned a Top Safety Pick+ rating. IIHS in particular recognized the Prius V for its significantly improved performance all-around in the small overlap crash test - naming it a Top Safety Pick+. The Toyota Sienna was also the only minivan awarded the 2015 Top Safety Pick+ designation.  IIHS also recognized four additional Toyota and Scion vehicles as 2015 Top Safety Picks.

Toyota's twelve awards overall were the most in the industry for 2015.

2015 Toyota / Scion Top Safety Pick Winners are:  Toyota/Scion:  Scion FR-S, Scion tC, Toyota Avalon and, Toyota RAV4 (built after Nov. 2014).

2015 Toyota / Lexus Top Safety Pick+ winners are: Lexus CT (built after Sept. 2014), Toyota Prius, Toyota Camry, Toyota Prius v, Lexus RC, Toyota Highlander, Lexus NX and Toyota Sienna.

Greg Penske Named A 2015 Glassdoor Highest Rated CEO

Greg Penske, Chairman/CEO of Penske Motor Group (PMG) has been named as one of the highest-rated CEOs among small and medium companies by Glassdoor, a jobs and careers marketplace, which released its annual report recognizing this year's top leaders in companies throughout North America and Europe.

"I am honored to be recognized by our team members. Their endorsement is not just for me, but for our entire team who works hard to make PMG a fun place to work, but also understands our main goal of delivering the best possible guest experience each and every day," said Penske.


CEO approval ratings are gathered through Glassdoor's online company review survey, which seeks to gain current and former employee sentiment about job and company satisfaction, the work environment and the culture. Employees are asked to rate a number of workplace factors like compensation and benefits as well as work-life balance, and asked whether they approve or disapprove of the way their CEO is leading the company. In addition, employees are asked to describe some of the upsides and downsides of working for the company and provide any advice for senior management.

Penske Motor Group owns and operates Toyota, Scion, Lexus and Mercedes-Benz dealerships throughout California.



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